After much media speculation, Sony revealed tonight, during their press conference at E3, that the PS4 will launch this holiday season for $399. That puts it a solid 100$ less then the Xbox One. So between the price, and the total lack of any used game restrictions, Sony looks to be aiming for a price sensitive sweet spot, and dare I say, they are hitting it. Start, these console wars have!

By Dayne “Anjel” Cody
@DayneCody