So, our friend Tom Ohle from Evolve PR and Khaled Ibrahimi, Cinematic Producer of Killzone 3 and longtime developer, have started a new Indie Publishing Studio called Renegade Machine. They have created this new studio to help indies find success. Using Tom’s knowledge of media and PR and Khaled’s knowledge of development, they intend to be the publisher that can help indies in whatever manor they may need it. As Tom puts it,
Perhaps a better answer is that we want ultimately want to help developers wherever we’re needed. I’ve spent a long time in video game PR/marketing — 12 years and counting — so certainly we’re able to help devs on the promotional side. My cohort Khaled Ibrahimi has spent his career on the other side of the coin — development, that is — and as such we’re able to help with production issues, dev pipelines, managing a virtual team and everything else you need to do to get a game out the door. We’ve also both been around the block enough times to be able to consult on business matters, make connections, help with distribution and so on.
We realize that developers often have a negative image of publishers: they force ideas on you, take too much money or just plain suck. We want to use our experience in working with publishers to build an appealing publishing option for a wide range of indie needs. To that end we’ve pulled together a survey. If you’re an indie dev, we’d really appreciate a few minutes of your time so we can truly understand what you’re looking for in a partner.
These guys are looking to change how publishers work with studio’s, bring new exciting games to market, and to really change the gaming landscape. If you want to learn more or are a developer looking to get in touch with these guys, head over to their website – Renegade Machine.
I can’t wait to see the games that come out of this, it sounds exciting, and we wish them the best of luck!
By Dayne “Anjel” Cody