First Microsoft Xbox One Ad revealed, featuring…….Football?

So here we have it folks, our very first North American TV ad for the Xbox One. It shows American Football, Skype, and Kinect, and no gameplay footage. In fact it doesn’t even mention that can even PLAY games. I worry about the kind of message that Microsoft is sending by airing these on TV. I Understand that Football is huge in the U.S.A, but as a gamer, this doesn’t make me want to buy an Xbox One, not even in the slightest. What do you guys think?